SEIS Investment Opportunity | Backed by Podium VS
Novar

Your pipeline, on autopilot

Novar is an AI-powered sales agent that automates outbound: prospect research, personalized email sequences, warm AI voice calling, and meeting booking. Built for B2B companies who need pipeline without headcount. Also includes fundraising tools for startups.
£250k
SEIS Round
50%
Income Tax Relief
Applied for
HMRC Advance Assurance
Register Your Interest
✓ Beta testing with customers | Full launch expected Q2 2026

How Novar Works

From prospect discovery to booked meetings, Novar handles your entire outbound pipeline. Every step automated, personalised, and ready to scale.

01
Novar finds your prospects
Enter your website URL and Novar reads your business, builds your ICP, and suggests your first prospects in under a minute. Or pick from 9 industry templates to start with a pre-built ICP for your target market. Then describe what you're looking for and Novar finds companies that match.
02
Or upload your own list
Already have prospects from Apollo, Sales Nav, or LinkedIn? Drop in a CSV. Novar maps the columns automatically, flags duplicates, cleans job titles, verifies emails, and scores every row against your ICP. Your messy spreadsheet becomes a scored pipeline in minutes.
03
Novar researches every prospect
Enter a company name or let autopilot find them. In 30 seconds, Novar searches the web for real-time data - their social stats, website traffic, content strategy, competitors, and key decision-maker. It scores them against your ICP and auto-creates the contact.
04
Novar Signal watches for buying signals
Novar Signal monitors your target accounts for funding rounds, hiring sprees, and company news. When a signal fires, it triggers personalised outreach at exactly the right moment - before your competitors notice.
05
Novar writes personalised sequences
Each prospect gets a multi-step email sequence (up to 10 emails) built around their specific business - what they do, where they're falling short, and why you're relevant. Plus a shareable pitch deck and LinkedIn connection request. Different for every prospect. Already have a warmed email? Connect it and start sending on day one. No waiting period.
06
Novar Voice calls your warm leads
When a prospect opens your email twice or clicks a link, Novar Voice calls them automatically with a natural voice. It knows their business, their pain points, and exactly what to pitch. If they're interested, it sends them a booking link right after the call.
07
Novar handles every reply
When prospects reply, Novar reads the message, classifies it - interested, objection, question, not interested - and drafts a contextual response using the research brief. You approve it and send. 30-second response times, not 4-hour ones.
08
Meetings land in your calendar
Connect Calendly or your own booking system and meetings get booked automatically. Before every meeting, you get a brief with talking points, pricing suggestions, and how to handle their specific objections. After the deal closes, Novar IQ analyses what worked - which subject lines, angles, and timing got replies - and feeds those patterns back into every future campaign. Your outreach gets sharper on its own.
09
Everything runs on autopilot
Turn on autopilot and Novar discovers, researches, scores, emails, calls, and books - every day, automatically. Set your approval threshold and daily limits. Check in once a day or once a week. Your pipeline fills itself.
10
Novar follows up after every deal
After a meeting or closed deal, Novar sends automated follow-ups to check how onboarding went, whether they're getting value, and if they need help. It keeps relationships warm, catches churn signals early, and opens the door for upsells and referrals. Your pipeline doesn't stop at the signature.

Investment Terms

This SEIS round offers early-stage investors exceptional tax benefits and exposure to a proven AI sales automation model.

Amount Raising
£250,000
Via Seed Enterprise Investment Scheme
Pre-Money Valuation
TBD
Based on investor demand
Minimum Investment
£5,000
Minimum ticket size
Tax Relief
50%
Income tax relief on investment
HMRC Advance Assurance Applied For
Novar has applied for SEIS advance assurance from HMRC. Investor tax relief approval expected before round closes.
💰
50% Income Tax Relief
Plus capital gains exemption, loss relief, and inheritance tax exemption after 2 years.
🎯
Proven Market Demand
B2B sales automation market growing 12% annually. Beta testing with paying customers validates product-market fit.

Use of Funds

The £250k SEIS capital will be deployed across product development, customer acquisition, and team expansion.

⚙️
Product Development (40%)
Complete Novar Voice AI calling, enhance Novar Signal monitoring, build Novar IQ analytics, and expand fundraising platform integration.
📈
Customer Acquisition (30%)
Performance marketing, sales enablement content, partnership development with CRMs and sales tools, conference presence.
👥
Team Expansion (20%)
Hire 2 full-stack engineers, 1 AI/ML specialist, and expand customer success to support beta-to-launch transition.
🔧
Infrastructure (10%)
AI hosting costs, voice calling infrastructure, email infrastructure, compliance tools, security audits.

Register Your Interest

Complete this form to express your interest in the Novar SEIS round. This is non-binding and there is no obligation to invest.

What happens next:

Once you register, we'll send you the full Information Memorandum, financial model, and access to our data room. You'll also receive updates as we progress toward final documentation.

This expression of interest does not constitute a commitment to invest. All investments are subject to final subscription agreements.

Optional but helpful for verification
Required for regulatory compliance

Thank you for your interest!

We've received your expression of interest in Novar. You'll receive the Information Memorandum and data room access within 24 hours.